Introducing New Products to market
We offer a wealth of experience bringing new products and technologies to market that provide immediate value to a business. We can manage the whole new product introduction, go to market strategy and execution including product marketing, public relations, price modelling, channel management, early adopter programmes and sales execution.
We offer a wealth of experience bringing new products and technologies to market that provide immediate value to a business. We can manage the whole new product introduction, go to market strategy and execution including product marketing, public relations, price modelling, channel management, early adopter programmes and sales execution.
MiMiC - Startup and new Infrastructure as a Service for Media & Entertainment Industry
Between late 2011 to the end of 2012, Dair Consulting developed the initial product portfolio for MiMiC including supplier and cost analysis, price book modelling for both network and storage products, promotion modelling and execution, proforma profit & loss and cash flow analysis. Contributed and led early sales wins and refined sales process. Utilised and configured Salesforce CRM for lead and opportunity tracking.
MiMiC’s vision was to change the way the industry works and uses IT infrastructure to improve and extend television, commercials and film production and post-production workflows.MiMiC provides a service that offers the additional infrastructure that is transparent to current infrastructure and a much-reduced price.
The introduction of new media formats and the transition towards file-based media is increasing the volume of media content at an exponential rate. MIMIC offers dynamic technical resource allocation for large scalable, hierarchical storage management and removes all technical resource limitations, improving accessibility while increasing your profitability
MiMiC’s vision was to change the way the industry works and uses IT infrastructure to improve and extend television, commercials and film production and post-production workflows.MiMiC provides a service that offers the additional infrastructure that is transparent to current infrastructure and a much-reduced price.
The introduction of new media formats and the transition towards file-based media is increasing the volume of media content at an exponential rate. MIMIC offers dynamic technical resource allocation for large scalable, hierarchical storage management and removes all technical resource limitations, improving accessibility while increasing your profitability
Specifically, we provided the following services:-
- Defining in collaborating with co-founders the company vision
- Developed the brand and identity - MiMiC, Moving and Managing Content
- Completing extensive market research and product validation
- Developing the Strategic Marketing Plan
- Developed the value proposition
- Pricebook development
- Used Prodpad to filtering customer feedback, prioritizing development and developing Roadmap
- Create Sales and marketing collateral, data sheets, whitepaper, sales cribsheet etc.
- Business development of early adopters within the Soho, London area
- Designed and produced MiMiC promotion video, original storyboard and finished video below
This is MiMiC from Mimic on Vimeo.
Collateral examples are shown below, Overview Datasheet and various marketing diagrams or website designs